The Carbon Market mission is to provide a service to enable customers to reduce the impact that they are having on the environment. The simplest solutions are often the best, so it is not necessary for companies to completely revise and retool their entire operation. Organisations can make a difference by making some common sense alterations to procedures, raw materials, transport, energy and water use amongst other things.

Green products are internationally categorised as being those that are less detrimental to the environment (and humans) than similar products achieving the same purpose. Similarly, green products can be divided into six main areas: recycled content, greenhouse friendly, water saving, energy efficient, low-toxicity and fuel efficient.